SUBJECT GROUP CONSUMER SCIENCES

Mrs Sonna Van Zyl

Position                Lecturer - Fashion

E-mail                   sonna.vanzyl@nwu.ac.za

Telephone           +27(0)18-299 2474

Office                    Building F15, Office 112

Short CV

• B.Consumer Sciences (Cum Laude ) at the PU for CHE.
• Masters Degree in Consumer Sciences at the Noorthwest University's Potchefstroom campus titeld:        "Child consumers' perception of colour and graphics on cereal box packaging design."

Modules

Graduate:

• VKLE 214 (Introduction to the Fashion Industry)
• VKLE 321 (Fashion Industry and psycho-social clothing behaviour)

 Postgraduate:

• VKLE 672 (Advanced Fashion Industry)
• VVBG 671 (Consumer Behaviour)

Participation in conferences - National

• 2004 ECR South Africa congress, Sandton
• 2006 SAAFECS congress, Cape Town
• 2006 ECR South Africa congress, Sandton, Profiling the clothing purchasing behaviour of female shoppers at Hyper stores - poster.

Participation in Conferences - International

• 2006 A South African study of children consumers' cognition of colour and graphics in cereal box labeling and packaging. First author (colleague did poster presentation). Mexico ACR.
• 2006 A South African study of children consumers' perception of colour and graphics in cereal box packaging. First author and poster presentation, IUFOST.
• 2007 Profiling the clothing purchasing behaviour of female shoppers at Hyper stores. Poster presentation. Ireland. 3rd International Consumer Sciences conference.
• 2007 Child consumers' perception of colour and graphics on cereal box packaging design. Ireland. 3rd International Consumer Sciences conference.

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